Mashup Finance is a provider of crowd financing services on a local approach via crowd-investing solutions. Mashup Finance addresses especially StartUps and SMEs (Smaller and Medium size Enterprises).By that Mashup Finance enables micro-investors to fund StartUps or projects of SMEs and to participate in their economic success.
StartUps will be the market entrance and SMEs will follow. The investment modalities (Genussscheine, administrative funding process) will be pretty much the same for both, but the marketing strategy on the investor side will hugely differ.
Mashup Finance by its approach follows the trend of the de-globalization / localization which is in Germany very endemic and markets its approach as an opposite pole and transparent alternative to the classic universal banking culture.
Having successfully completed the funding projects as proof of concept, Mashup Finance wants to scale and expand its activities majorly by the two following aspects:
The medium to long term vision is to become a well-regarded standard financing provider for conservative StartUps and SMEs projects.
We estimate the relevant financing market (StartUps and SMEs projects, funding up to 100k each) in Germany on 42 bil. € / year. Long term we aim to address about 10% of this market and we calculate with margins / fees of about 3-6% of the financed volume.